Changes in Management for Geobrugg North America, LLC

GEOBRUGG NORTH AMERICA, LLC: ERIK J. ROREM assumes new position of Business Development Manager; PIERCE RUNNELS, PE takes over as General Manager

Erik J. RoremAlgodones, New Mexico USA – March 3, 2014. Geobrugg AG, Switzerland, the world leader in natural hazard protection systems, is pleased to announce the appointment of Erik J. Rorem as new Business Development Manager for North America. His current position of General Manager, Geobrugg North America, LLC will be assumed by Pierce Runnels, PE.

Mr. Rorem is a pioneer of Geobrugg in America, established in 1985. He has successfully grown the affiliate company into a leader in natural hazard solutions across North America. Under his watch as General Manager for over 14 years, the North American affiliate has increased five-fold in sales and has recently moved to a newly-built manufacturing facility twice the size of the original Santa Fe factory. The full time staff has increased 1000%.

In his new position, Mr. Rorem will dedicate his efforts to take advantage of emerging markets in underground mining and to promote new product lines. He will also become Regional Manager for Mexico. Mr. Rorem will remain based in New Mexico.

Pierce Runnels, PEPierce Runnels, PE will take over as new General Manager for North American operations. He will be based in the manufacturing facility in Algodones, New Mexico (20 miles north of Albuquerque).

A long-time “New Mexican,” Mr. Runnels brings a strong business background from an engineering perspective. He is a licensed professional engineer in New Mexico and Arizona. His nearly 30 years of experience in engineering, project management, business development and leadership will provide a seamless transition for Geobrugg’s thriving North American business.

Mr. Runnels holds a Master of Science, Civil Engineering degree from the University of New Mexico and is a Certified Professional in Erosion and Sediment Control (CPESC) and a Certified Floodplain Manager (CFM). He has spent the last 16 years with WHPacific, Inc. where he was the VP, Southwest Regional Manager, including New Mexico, Arizona and Colorado. He brings the leadership excellence, technical expertise and client focus that matches the unique culture of the Geobrugg team.

The twenty-first century goals of the worldwide Geobrugg family are personified in this reconfiguration of the North American leadership. “Regardless of changes,” states Mr. Rorem, “the partners and friends acquired over nearly 30 years of business in North America will continue to experience a company that cares, that listens, and that works tirelessly to support client projects in safety and in value.”


Deborah Johnson

22 Centro Algodones, Algodones, NM 87001
Ph: 505-771-4080